The Team of the University of Cologne department of Comunication and Marketing, lead by Dr. Elisabeth Hoffmann, offers for our SFB a Coaching and Training morning in science communication. Addressing different target groups in science and society is a challenge, especially for young scientists in basic research. However, mastering this challenge is necessary in order to establish oneself in research in the long term. In this first workshop, the different target groups and their requirements will be examined and strategies developed on how to approach them.